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"The Woodlands Biz" is an independent entity and is not affiliated with, sponsored by, or endorsed by The Woodlands Township or The Woodlands Land Development Company. All content, opinions, and information provided on this website are solely the responsibility of "The Woodlands Biz" and do not reflect the views or policies of The Woodlands Township or The Woodlands Land Development Company. Any references to these organizations are for informational purposes only and should not be construed as an association or partnership.
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In The Beginning

The Woodlands Biz began in 2000 when we were awarded the domain name "thewoodlands.biz" through a lottery held by NueLevel, a popular domain registration service. At the time, we operated under the name The Woodlands Business Directory, but that name quickly proved too long!

Our excitement was short-lived, as influential interests set their sights on our domain due to its potential value.

Not long after, we received legal threats. Determined not to back down, I fought with everything I had. I wrote letters and reached out to several news outlets. Eventually, a reporter took notice and decided to cover our story.

During mediation, I out-argued their attorney, standing my ground through every twist and turn. After losing in mediation, their lawyers sent me a suspiciously altered document offering $30K for the domain name. They dismissed it as a "typo"β€”but I saw through their strategy.

Unable to bully me into submission, the development company followed through on its threats, filing a federal lawsuit with a long list of charges, hoping something would stick. But their fishing net came up empty. Once again, I declared victory.

Spring man wins suit against The Woodlands over trademark

By Sue Thackeray Feb 16, 2005

Following a two-day trial in the Southern District of Texas Federal Court in Houston, the jury returned the verdict Tuesday evening, said David O'Neil, an attorney with The Woodlands law firm of O'Neil & McConnell, which represented James Nelson in the case.

The verdict closes a nearly four-year battle between the company and Nelson that began when .biz registry administrator NeuLevel awarded Nelson the domain name, www.thewoodlands.biz, after a lottery drawing in 2001. Nelson has used the domain for an online business directory for The Woodlands area, directing Internet surfers to local businesses and service providers. Since the legal battle began, Nelson has not charged advertisers to list their businesses on the site; however, the site has remained active. "The Web site has stayed up, but Mister Nelson has been prevented out of caution from making money from this," O'Neil said.

The jury was charged with answering several questions in the case to determine the verdict. The jury answered every one of the questions in favor of Nelson. Jurors determined that Nelson's Web site did not create a likelihood that the ordinary consumer would mistake or confuse it for an official Woodlands Land Development Corp. site or a site endorsed by the corporation, according to court records. Jurors also determined that the corporation's name was not "famous," and Nelson's use of the name The Woodlands did not "dilute" the corporation's service mark, "The Woodlands." In the verdict, the jury also stated that Nelson was not "cyber-squatting" by using the domain name.

O'Neil called the verdict a major victory for the little man. "It's not very often that a guy like that stands up to a corporation, carries the fight to the end and prevails against a corporation like that," he said. Each year, about 5,000 trademark infringement cases are filed in U.S. courts, but less than 100 usually go to trial. Because of the cost involved, most cases are settled out of court. O'Neil said there were settlement discussions in the case, but no agreement could be reached because corporation officials wanted O'Neil to give up the domain name, which was a move he was not willing to make. "We couldn't reach and agreement, so we took it to trial" O'Neil said.

It is unlikely Nelson or his attorneys will see any financial compensation from The Woodlands Land Development Corp. for the case because federal law only allows for attorney's fees to be paid by the other party in "extraordinary" circumstances, O'Neil said. Officials with The Woodlands Land Development Corp. did not return telephone messages seeking comment Wednesday. Nelson probably will begin marketing his Web site and start looking for paying advertisers to supplement his current job as a doorman and bar back at Molly's Pub, his attorney said. "They bought him a round (Tuesday) night at work," O'Neil said. "He's really pleased with the outcome. Now, hopefully, he can move on with his business." Sue Thackeray can be reached at

sthackeray@mail.hcnonline.net.
Sue Thackeray
For six to eight months, things seemed stable... until the infamous "Red-Alert" worm crippled computer systems worldwide, wiping out our entire server farm. Amid the chaos, a competitor (whose name we won’t mention!) cyber-jacked our domain and squatted on it for the next ten years. Still, I pushed forward with web development. The vision for The Woodlands Biz remained alive in my mind, driving me to refine, rebuild, and optimize functions repeatedly.

Today, I consider this version 6.0 (Beta), the next evolution of our journey. Version 5.64.5 is currently live on aroundHtown, connecting surrounding communities with local stories and shared experiences.
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